(Park Avenue Armory, New York)

Creative Director Stuart Vevers envisioned a tranquil New York City pier as the collection’s fashion week birthplace. Under sunrise inspired hues, a grand, dreamlike boardwalk and strikingly realistic city street plopped down inside the Park Avenue Armory, where the brand chose to debut its latest range.

Client: Coach
Production Company: Kcd Worldwide
Lighting Design: Renegade Design
Lighting Supplier: 4Wall Entertainment
Set Design: Stefan Beckman
Audio: Adi Worldwide
Photography: Daniel Salemi