CALVIN KLEIN | #MY CALVINS HOUSE
Coachella Valley Music Festival (Coachella, 2019)
#MyCalvins House, presented at the Coachella Valley Music and Arts Festival, recreated a suburban 70’s inspired Californian style house where festivalgoers were transformed into houseguests, acting as both voyeurs and participants in a multi-sensory environment. The house was designed as an immersive experience allowing the guests to explore the brand’s Spring 2019 campaign in an interactive way.
