GUCCI X DAZED | GUCCI GRIP LAUNCH
(London, Oct 2019)
Product launch and evening party held inside an industrial space in Camden Town.
Honouring the design elements of the striking industrial venue, the architectural columns dictated the lighting position and orientation. Their asymmetric nature led to the stage concept and layout as this was a blank area, for which the same design formation was adopted. The choice of deep muted colours was influenced by the brand’s product and a reference to David Tremlett’s murals.