(The Strand, London)

Moncler celebrated its 70th anniversary in London during the Frieze Art Fair (Oct 2022) with the The Extraordinary Expedition exhibition, a multi-sensory journey into the past, present and future of the brand.

The exhibition drew from the brand’s heritage and the feeling of being in the mountains through 360-degree immersive imagery, sound design, olfactory effects and the sensations of snow and fog. At the same time, The Extraordinary Expedition explored the French brand’s history with spaces that Moncler said evoked its “trailblazing DNA and spark imaginations for the brand’s creative future”.

Client: Moncler
Production Company: XYZ
Lighting Design: Renegade Design
Matière Noire
Design & Concept: Modem Works
Set & Lighting Concept: Matière Noire
Set Build & Dressing: Firecracker Works
Immersive Film & LED Walls: Crucial FX
Audio: Rossco Ltd
Photographer: Benoit Florençon